Hi! I’m Lorel
I’m a startup operator and investor with a background across ecommerce, health/wellness tech, and AI products. More importantly, I’m an avid consumer who cares a lot about understanding the way modern society shops and makes decisions.
I don’t think the “consumer category” is limited to wellness, beauty, and food. I think it stretches as far as healthcare, education, and media. We should get the same level of transparency, attention, choice, and innovation in our choice of doctors as we do in shoes.
Me in 30 seconds:
I’m a West Coaster - born/raised in LA, went to Stanford, and now back in LA after a few years in New York and Miami
I treat myself as ground zero for wellness interventions
I care a lot about using food as medicine and solving the food distribution problem
My favorite energy-burner is kickboxing
